Your Ride Your Stuff
STATE FARM
The Task:
100 pieces of content that could span three months on social to show how much our things (a sofa, a house, and a car) are a part of our lives and why we need to insure them.
The Solution:
We ended up making three films, one for each thing, that acted as a library that we were able mix and match or use individual scenes to create the various deliverables.
Art: Lindsey Eckwall
Copy: Katharina Schmitt
ECD: Cam Hoelter
Producer: Kelly Treadway
Director: Matt Firpo
Post: Beast
Client: State Farm
Agency: DDB NY