Call Me Mr. Clean TikTok Campaign

MR. CLEAN

In a classic advertising moment, we sold a TVC and booked (our first choice) celeb talent, Lamorne Morris…and then that got put on the shelf as we pivoted to launch a different product.

However, he had already been paid that CA$H M0N3Y so we thought to ourselves: how can we still use this wonderfully silly man to shell some Mr. Clean products and help build brand affinity? 🤔 🤔 🤔

In an interview, he mentioned he originally thought the contract was for him to become the new Mr. Clean—which we took and ran with. We worked with him for a whole, dreamy day to capture all the content to create his TikTok takeover asking viewers to “Call me Mr. Clean”.

Lamorne got an idea from a TikTok filter ofc.

☝️First

he got into character: ordering the uniform, having a lil fashion creator transformation, finding the perfect earring, and calling his agent to get that ball rolling.

📞🥸 Then

we know a DJ (brag) and had them remix the original Mr. Clean jingle from 1958 for that perfect TikTok bop.

Sidenote:

Now he’s ready to start slinging soaps…and Magic Erasers.

He created a lil PPT pres on why you should call him Mr. Clean,
(very convincing)

dabbled in a couple of the match cut and podcast trends,

stretched his acting chops by playing a dual role as product AND Lamorne—hold applause til the end pls

and made another PPT pres to show off ALL his vast knowledge about each of the three Mr. Clean products. oOooo aAaaa

He ended it all with some lil memes and an archive.

Brava!
💐👏🥹😭

Art + Post-Production: Lindsey Eckwall + Alyssa Malak
CW: Step Schultz + Nicole Klinakis
ECD: Richie Glickman
CCO: Matt McKay
Producer: Cameron Schiller
Director: Tom Morris
Client: Mr. Clean, P&G
Agency: Saatchi & Saatchi NY