WE ARE PERKY
Brand Creation + Launch
Perky is a first-of-its-kind medical spa, designed for all those affected by breast cancer. We developed Perky completely pro bono, usi our ad powers for good, to create a brand from the ground up: name, tone-of-voice, strategy, brand toolkit, social media presence, website, swag, and even the brick and mortar.
Perky’s goal is to provide a more comfortable rehabilitation experience to women who’ve been through mastectomies, chemotherapy, radiation, and a number of different treatments.
“Our focus is the woman behind the tumor. Perky was created to bring positivity to this difficult journey, in hopes of helping women thrive in their next chapter of life.”
—Perky Founders, Crystal & Courtney
The Mastectomy Mural
Perky the Place
Perky Launch on Social
“We Are Perky” Film
Perky Swag
Art: Lindsey Eckwall
Copy: Marissa Cuconato
Video Production: Bob Billiams Productions
Interiors: Jade White
Muralist: Riley Williamson