We love an Asset Library™️

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We love an Asset Library™️ ✨

Cotton Fields

COTTON INC

Cotton Incorporated needed an asset library for various social, print, digital needs to use for a couple of years.

I wanted to treat the plant itself like a model and created different setups to show off the plant in a way we’re not used to seeing it: as a f*cking beautiful plant that creates so much of what we put on our bodies and incorporate into our lives. Keeping in mind our very petite budget, we flew down to Altus, OK and shot from sun up to sun down. We ended up with over 8k of gorgeous, usable images for the brand.

CD + Photographer + Post: Lindsey Eckwall
Photographer: Sam Kweskin
Client: Cotton Incorporated
Agency: DDB NY

Core Product Families

CLEAN & CLEAR

Art: Lindsey Eckwall
CD: Marcia Murray
Photographer: Travis Rathbone
Client: Clean & Clear, Johnson & Johnson
Agency: DDB NY

#MeByMe

GOT2B

We created a sizzle video to show how hair care brand, got2b, is all about self-expression and feeling the freedom to embrace change and not be confined to any one box.

But we didn’t just make a video…

We know budgets are ever-shrinking and a flexible asset library is king. The above video is made entirely of stills we’re able to use for video, print, gifs, in-store, and any other assets we might need. All of this was created in a 24 hour period for a Schwarzkopf social pitch.