Stains Happen to the Best of Us
TIDE OLYMPICS
For the 2024 Olympics, Tide worked with Olympic Legend Carl Lewis and current Olympian Noah Lyles to show how on one hand, Olympians are super-humans who stretch the limits of human potential…yet they’re also people who can’t open the yogurt without a little bit spitting onto their shirt.
Stains happen to the best of us. Luckily Tide is here to get them out.
Fun lil bloopers:
Crash course in french pronounciation for our last min script idea (and they nailed it, ofc)
Cute lil socials:
Art: Lindsey Eckwall
Copy: Jon Bellinger
ECD: Lauren Varvara
CCO: Matt McKay
Producer: Tracy Dennis
Director: Aaron Stoller
Production: Biscuit Films
Post-Production: Harbor Picture Company
Editor: Steve Evans
Client: Tide, P&G
Agency: Saatchi & Saatchi NY